Gwyneth gets beauty advice from her 12-year-old daughter – New York Post

The apple doesn’t fall far from the tree. Especially when it’s young Apple Martin, who at age 12 is more makeup-obsessed than her glamorous mother, actress and entrepreneur Gwyneth Paltrow.

Not only is the tween on top of the latest trends, she even makes product suggestions to her mom, who’s creative director for makeup at Juice Beauty, a certified-organic-cosmetics collection.

Gwyneth Paltrow, left, and her daughter Apple Martin.Photo: Instagram/@gwynethpaltrow

“Apple was very concerned about us not having contouring kits,” Paltrow, 43, said at a recent event in New York. “So we made them. The latest thing that she’s asked me is, ‘Can we please make a lip kit that stays on all day long?’

Good luck with that!” Paltrow joked, looking at Juice founder Karen Behnke. Paltrow and Behnke have embraced Apple’s recommendations, even naming a liquid lip gloss after her. (Needless to say, that hot pink is the middle-schooler’s favorite shade.) Instead of synthetic dyes, the gloss contains pigments derived from plants such as Rosa gallica and Cape lilac. Not in the mix: parabens, petroleum, propylene and other “nasties.”

“In California there’s a really strict standard for organic, so that’s a label you can believe,” says Paltrow, referring to COPA, the state’s 2003 legislation requiring that products with organic claims contain at least 70 percent organically produced ingredients, excluding water. “‘Natural’ doesn’t mean anything,” she adds. “You can discount that word completely.”

It has to be better or as good as any of those brands we all grew up using. Otherwise there’s no point

 – Gwyneth Paltrow

While organic makeup has previously been knocked as inferior to department-store labels in terms of color payoff, texture and wearability, Paltrow insists that’s no longer the case. “I don’t think that there’s any compromise at all in terms of how the products work and look and feel,” she says. “It has to be better or as good as any of those brands we all grew up using. Otherwise there’s no point.”

Paltrow is particularly proud of the line’s new Last Looks Cream Blush, which can also be used on lips. She had proposed a cream blush, but Behnke wanted to start with a powder, which most women prefer.
After the powder formula proved unworkable — the plant wax couldn’t hold the pigment — the team pivoted to a cream blush made with coconut and jojoba oils. “What we should have done in the beginning!” says Paltrow.

New for fall is the Phyto-Pigments Flash Luminizer, a light-weight stick illuminator-and-blush duo that adds a bronzy sheen to complexions (available in three color combos).

That will make 74 pieces in the line, ranging from Precision Eye Pencil to Flawless Serum Foundation. Now Behnke just needs to get started on Apple’s long-lasting lip color.