Co-Founder and Co-CEO of Birchbox Katia Beauchamp had three power beauty tips to share for the winter.

First, take care of your skin by wearing sunscreen, even in the winter. Katia couldn’t emphasize the importance of sunscreen enough. “There are great weightless sunscreens out there, like SuperGoop, which is a daily sunscreen serum that feels lightweight.”

Next: moisturize! In the winter, our skin gets drier. However, Katia pointed out that it’s not just about piling moisturizing products on top of the skin, and that we should still think about exfoliating as a first step. “In order for skin to absorb moisture, use an exfoliator at least three times a week to remove dead skin. Use one with beads, or a mask with clay or enzymes that will extract dirt and oil from the skin. Katia loves Origins’ Modern Friction mask.

Finally: Brows! Katia loves really bold brows all year-round, but in the winter, she urges everyone to feel more confident to have a bold brow. “Get a brow pencil, feel comfortable and play around with it on the weekend!” she said.

For more of Katia’s winter beauty tips, see the slideshow below:

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  • Wear Sunscreen

    Katia Beauchamp, Co-Founder & Co-CEO of Birchbox, insists that even when it’s cold, you absolutely still need to be wearing sunscreen every day to protect your skin! If your moisturizer doesn’t have SPF, make sure you’re using a foundation or powder with at least an SPF 30 or above.

  • Exfoliate

    To help keep your skin fresh and glowing, the first step is to remove dead skin by exfoliating. Be sure to use an exfoliator with beads, and scrub at least three times a week depending on your skin’s sensitivity.

  • Bold Brows Are In

    Katia and the Birchbox team is all about the bold brow this season. “This winter is the season to get a brow pencil,” said Katia. “Feel comfortable, play around with the look and try it out on the weekends.”

  • Stop Hair Static

    As a quick remedy for dry, static-y winter hat hair, rub a dryer sheet on your hair. Another insider tip: rub a dab of hair oil on your hands and work it into the ends of your hair.

  • Add Color To Your Complexion

    “Bronzer is your best friend!” said Katia. “It makes you look like you are getting outside more.” Use a powder bronzer sparingly, always tap your brush three times before applying and be sure to blend well.

  • Keep Your Lips Hydrated

    If you’re suffering from dry lips this season, you may not be drinking enough water. Vitamin E capsules are also another quick remedy for dry lips.

  • Cleanse Your Face Twice A Day

    Katia recommends cleansing your face twice daily, though she also warns against harsh cleansers that can be tough on skin. After cleansing, your skin should not feel squeaky clean or too tight. Katia recommends staying away from foaming cleansers that contain alcohol, as these tend to be harsh and drying.

  • Use More Masks

    In the winter, masks and at-home spa treatments are a great thing to do while you’re indoors watching a movie. Katia recommends mud masks from brands such as GlamGlow to keep skin healthy and bright.

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