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on Jul 11th, 2014 and filed under From Movies To Martha Stewart! 14 New Wannabe Lifestyle Gurus Revealed – Radar Online
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Gwyneth Paltrow has been slammed for elitism as her famed Goop website seems out of touch with the times. The Oscar-winner launched the advice site in 2008, and since then, has come under fire for suggesting the best boutique hotels, cashmere throws and other expensive items only the ultra-rich can afford. “Where is the great bar with organic wine? Where do I get a bikini wax in Paris?” she opined. Paltrow, 41, also shares rarefied food tips and advised readers to “have a personal trainer come to your house, preferably on Mondays.” Paltrow was shocked her lifestyle advice was mocked, saying, “How could people hate me, my intentions or what I’m trying to do?”
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According to WWD, Reese Witherspoon is following in Paltrow’s footsteps by launching her own lifestyle brand. Witherspoon, 38, hired former C Wonder president Andrea Hyde to be the CEO of her new company, which will “emphasize [her] Southern roots and personal style.” E! News reported that she’s named the business Draper James in honor of her grandparents and plans to open a retail store in 2015. She plans to sell hundreds of items, including bed and bath products, lingerie, handbags, kitchenware, fragrance and cosmetics, furniture, swimwear, pens, pencils, stationary, swaddling blankets and even plastic storage containers.
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Jessica Alba’s Honest Company, which peddles eco-friendly baby and other family products, has been a huge hit. “Green” moms wanting chemical-free diapers, wipes, and soap have flocked to Alba’s web site. The 33-year-old mother of two has said she started the company after getting a rash from detergent and being frustrated about the lack of healthy options. “Our focus is on creating high performance, beautifully designed products that are affordable and obviously don’t ever use toxic chemicals,” she said.
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Former supermodel Kathy Ireland has built a $ 2 billion empire in her 20 years as a middle American “lifestyle entrepreneur.” Ireland’s products include everything from cabinets to cashmere to chocolate, and she employs 42 people. She’s said her business is “definitely more rewarding” than her modeling career. “I do not have a degree in design. I finished high school by the skin of my teeth, but I approach design by listening, with my ear to the ground and my eye to our customer,” the 51-year-old told USA Today. Ireland also says the more celeb gurus, the better—she’s a fan of Gwyneth Paltrow’s Goop!
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Another supermodel, Cindy Crawford, has branched out into lifestyle products, as the brunette beauty has been behind anti-aging skin products, furniture, and exercise videos. But the 48-year-old Meaningful Beauty owner claimed, “I don’t want to be a guru. I’m like a channel for sharing information. I’ve proven that I have integrity about these things. The product has to speak for itself.”
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The Hills are alive for Lauren Conrad as she builds her successful lifestyle brand. The former reality TV star emphasizes beauty and affordable fashion for everyone, with a line of clothing sold at Kohl’s and another for boutiques. She’s also written novels and two style books. Conrad, 28, shares her latest taste-making tips on her web site, Laurenconrad.com. The site claims to be “your front row V.I.P. pass to all things lovely and chic.”
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Conrad’s fellow Hills alum Lo Bosworth is following Conrad down the Martha Stewart path and building a party-planning company called Revelry House. She sells boxes full of party essentials and step-by-step entertaining guides. But Bosworth, 27, claims it hasn’t been easy. “I do every job at the business. You should not start a company if you aren’t prepared to clean the bathroom. Also be prepared to not get a salary for a long time,” she said.
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Best known for her reality TV career and her cheating husband Dean McDermott, Tori Spelling also has delved into the world of decorating, parenting advice, and party planning via her EdiTORIal website. The former Beverly Hills, 90210 star has said she aspires to be “a modern-day Martha.” Spelling, 41, loves DIY projects and has shared crafting tips in Redbook magazine. The mom of four says, “When I see a celebrity product and I know they’re really behind it, that makes me want to try it.”
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Former Charlie’s Angel Jaclyn Smith is reportedly the mother of all celebrity lifestyle brands, as she’s one of the first develop her own clothing line instead of endorsing an existing one. Her Kmart brand has done brisk business for years. “I grew up with a very creative mother who was incredible at designing clothes,” Smith, 68, told a reporter. “It was sort of a natural for me. At first I turned down K Mart but then I took a meeting and I fell in love with the people.” After launching the clothing brand, Smith developed a home collection with the store.
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From Gossip Girl to Domestic Goddess? Blake Lively, who loves to cook for her husband Ryan Reynolds, announced in 2013 that she’d be launching a brand similar to Gwyneth Paltrow’s Goop. The actress, 26, is inspired by Martha Stewart and Nigella Lawson. “It’s something… that I’m really, really thrilled about,” she told Vogue U.K. in 2013. “The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there— it’s without a genre.”
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Socialite Olivia Palermo created a website in 2011 to plug her lifestyle tips on fashion, beauty, accessories, and travel. The former MTV star, 28, caters to fashion-conscious women ages 18 to 35 and doesn’t include craft projects. But Palermo gives reports from fashion week and reviews of beauty products and books.
Elizabeth Banks began her website in 2012 to share her geeky, down-to-earth style plus mommy tips. The Hunger Games actress, 40, said, “I’d love Gwyneth Paltrow’s lifestyle but I shop at Target and I buy in bulk. I’m really just a country bumpkin.” The actress emphasizes body-image acceptance and offers plenty of D.I.Y. design tips. “I don’t write everything that goes up on the site, but nothing gets written that I don’t review,” she has noted.
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She plays a high school student on TV’s Pretty Little Liars, but in real life, Shay Mitchell is doling out advice to young fans. “There really wasn’t a Goop for younger girls who, maybe, can’t afford thousand-dollar dresses,” she said. On her web site, which she manages with partner Michaela Blaney, she enourages girls “to take risks” and “express themselves” through interior design, cooking, and crafting. Mitchell, 27, is now upgrading the site.
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It was inevitable that the eccentrically stylish Zooey Deschanel, 34, star would get her own fashion line, which she’s done with Tommy Hilfiger, and in 2011, the New Girl star launched her own web site, Hello Giggles, as a “positive online community for women,” with her friends, writer Molly McAleer and producer Sophia Rossi. “We felt that there wasn’t really a place for us online, where positivity was actively encouraged,” Deschanel said. “We have a lot of teen bloggers.”
