Marketing studies help craft health overhaul pitch – San Francisco Chronicle

Posted by on Mar 31st, 2013 and filed under Medical News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Marketing studies help craft health overhaul pitch – San Francisco Chronicle

Marketing studies help craft health overhaul pitch
San Francisco Chronicle
WASHINGTON (AP) — The Obama administration is tapping the secrets of mass marketing to help sell the health care law to millions of uninsured Americans. It's a big challenge: How do you convince folks that one of the most complex and controversial

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